Everyone knows green beans. They’re very common, they’re healthy, they’re good for us. But they’re not overly exciting. They don’t make you stop in your tracks and move closer to see what the fuss is about.
What about if you had a bunch of purple beans on your plate? The same healthy and yummy food – but with a twist.
My approach to marketing is like the purple bean. Strategies that work – with that special something. Get in touch to discuss how I can help you get the brand exposure, create the impact, or generate the leads to hit your targets and exceed them.
How can I help?
Support where you need it.
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Get an outside-in perspective and marketing strategies aligned to your desired outcomes. Through desktop and primary research such as interviewing key stakeholders I’ll obtain in-depth information about your business goals, target audience and competitive landscape and more before presenting a data-driven marketing strategy and plan to get you where you want to be.
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Are you building your marketing & communications team from scratch? Or do you need someone to come in and manage the function in the interim? I’ll work with your leadership team, sales and business development to manage the function as an interim marketing and communications lead or manager, and I can help you build the team as your marketing requirements grow.
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Identify and streamline the right channels for your target audience, create content that resonates with them and that is optimised for those channels, measure the performance of this content and adjust the campaigns accordingly for maximum impact. Consolidate your marketing tactics to deliver integrated campaigns to avoid “bombarding” your customer and prospect base with disconnected messages from sales, marketing and business development. If applicable, use marketing automation and sales tools interfaced with your CRM for more consistency and a 360-degree view of your prospect and customer landscape.
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Assess the needs of your target audience, how your current content is performing and how we can leverage it as part of an integrated, omnichannel content calendar that supports your overall marketing strategy. This includes hands-on content writing and editing – online and offline – as well as publishing your online content in your CMS and bringing your offline content to life.
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Get that extra set of hands to run or support your project - whether it is an event, a campaign, overseeing video, photo and audio production or the introduction and implementation of a new software or system - to bring all stakeholders to the table, to manage timelines and budgets, liaise with external providers and hold everyone involved accountable for their contributions.
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With an in-depth understanding of how agencies work after managing external third-party providers for years and working agency-side, I can help you make sure you get the best out of your provider as well as value for your investments with them. I will make sure to review their pricing as well as keep them on track with their work and review the quality of their outputs so you can be assured that you’re getting the best value for your money.
These are just examples of services that I can provide for your business. Contact me to discuss your individual situation – even if what you are looking for isn’t on the list. If it’s related to Marketing and Communications, there is a fair chance I can help. Or if not, I might be able to recommend someone who can.
Where do we begin?
It all starts with a conversation.
How we structure our collaboration depends entirely on your business’ requirements. After an initial chat to understand your situation and potentially to run through the type of support you had in mind, I’ll provide a draft proposal that is completely tailored to your organisation. Then we go from there.
Don’t worry if you don’t exactly know yet what type of support could be useful for your business. We can work it out together.
Brands I have worked with throughout my career
